“I think that optimism is born out of seeing amazing products like the iPhone and the iPad, but what’s forgotten is Apple had trillions to invest in UX.” “Inherently, we all want to believe we build software that’s intuitive, that people will easily understand and get up to speed on quickly,” says Findlay. If a bank releases a new digital product, but it’s not intuitive enough to resonate with customers, does it make a noise? When a bank undergoes a major digital transformation, what steps can they take to help ensure the experience they’ve painstakingly crafted resonates with customers and makes the right kind of noise in the marketplace? These are the sorts of questions Alex Jimenez, EPAM’s Managing Principal of Financial Services Consulting, is asking of John Findlay, CEO of LemonadeLXP, in this #TakeItToTheBank conversation.įor many years now, Findlay and LemonadeLXP have introduced gamification to the onboarding process to improve the adoption rates of new digital products as banks roll these experiences out to their customers.
